The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola

This book is widely regarded as one of the most comprehensive “textbook-style” resources for SEO. It covers a range of topics, including how search engines work, technical SEO, content strategy, link building, local/international SEO, and audits. For example, one review says it’s “the thickest and most comprehensive SEO book you’ll ever read.

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.wp-block-cspromo-promopopup__outer.position-relative .wp-block-woocommerce-mini-cart-contents h5{font-family:Open Sans,Helvetica,Arial,Sans-Serif,serif;font-weight:600;font-size:1.125em;line-height:1.55;text-transform:none;color:#000;}html .wp-block-cspromo-promopopup__outer.position-relative [data-kubio] h6,html .wp-block-cspromo-promopopup__outer.position-relative .with-kubio-global-style h6,html .wp-block-cspromo-promopopup__outer.position-relative h6[data-kubio],html .wp-block-cspromo-promopopup__outer.position-relative .wp-block-woocommerce-mini-cart-contents h6{font-family:Open Sans,Helvetica,Arial,Sans-Serif,serif;font-weight:600;font-size:1em;line-height:1.6;letter-spacing:1px;text-transform:uppercase;color:rgba(var(--kubio-color-6),1);}html .wp-block-cspromo-promopopup__outer.position-relative [data-kubio],html .wp-block-cspromo-promopopup__outer.position-relative .with-kubio-global-style,html .wp-block-cspromo-promopopup__outer.position-relative [data-kubio] p,html .wp-block-cspromo-promopopup__outer.position-relative .with-kubio-global-style p,html .wp-block-cspromo-promopopup__outer.position-relative p[data-kubio],html .wp-block-cspromo-promopopup__outer.position-relative .wp-block-woocommerce-mini-cart-contents{font-family:Open Sans,Helvetica,Arial,Sans-Serif,serif;font-weight:400;font-size:16px;line-height:1.6;text-transform:none;color:rgba(var(--kubio-color-6-variant-4),1);}html .wp-block-cspromo-promopopup__outer.position-relative [data-kubio] .h-lead,html .wp-block-cspromo-promopopup__outer.position-relative .with-kubio-global-style .h-lead,html .wp-block-cspromo-promopopup__outer.position-relative .h-lead[data-kubio]{font-family:Open Sans,Helvetica,Arial,Sans-Serif,serif;font-weight:300;font-size:1.25em;line-height:1.5;text-transform:none;color:rgba(var(--kubio-color-6-variant-4),1);}html .wp-block-cspromo-promopopup__outer.position-relative div.h-section-global-spacing{padding-top:90px;padding-bottom:90px;}html .wp-block-cspromo-promopopup__outer.position-relative .h-global-transition,html .wp-block-cspromo-promopopup__outer.position-relative .h-global-transition-all,html .wp-block-cspromo-promopopup__outer.position-relative .h-global-transition-all *{transition-duration:1s;}@media (min-width: 768px) and (max-width: 1023px){html .wp-block-cspromo-promopopup__outer.position-relative div.h-section-global-spacing{padding-top:60px;padding-bottom:60px;}}@media (max-width: 767px){html .wp-block-cspromo-promopopup__outer.position-relative [data-kubio] h1,html .wp-block-cspromo-promopopup__outer.position-relative .with-kubio-global-style h1,html .wp-block-cspromo-promopopup__outer.position-relative h1[data-kubio],html .wp-block-cspromo-promopopup__outer.position-relative .wp-block-woocommerce-mini-cart-contents h1{font-size:3em;}html .wp-block-cspromo-promopopup__outer.position-relative div.h-section-global-spacing{padding-top:30px;padding-bottom:30px;}}.wp-block-cspromo-promopopup__outer.position-relative .kubio-shape-circles.nitro-lazy{background-image:none !important;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}#mp_form_popup4 .mailpoet_form{}#mp_form_popup4 form{margin-bottom:0;}#mp_form_popup4 p.mailpoet_form_paragraph.last{margin-bottom:10px;}#mp_form_popup4 .mailpoet_column_with_background{padding:10px;}#mp_form_popup4 .mailpoet_form_column:not(:first-child){margin-left:20px;}#mp_form_popup4 .mailpoet_paragraph{line-height:20px;margin-bottom:20px;}#mp_form_popup4 .mailpoet_form_paragraph last{margin-bottom:0px;}#mp_form_popup4 .mailpoet_segment_label,#mp_form_popup4 .mailpoet_text_label,#mp_form_popup4 .mailpoet_textarea_label,#mp_form_popup4 .mailpoet_select_label,#mp_form_popup4 .mailpoet_radio_label,#mp_form_popup4 .mailpoet_checkbox_label,#mp_form_popup4 .mailpoet_list_label,#mp_form_popup4 .mailpoet_date_label{display:block;font-weight:normal;}#mp_form_popup4 .mailpoet_text,#mp_form_popup4 .mailpoet_textarea,#mp_form_popup4 .mailpoet_select,#mp_form_popup4 .mailpoet_date_month,#mp_form_popup4 .mailpoet_date_day,#mp_form_popup4 .mailpoet_date_year,#mp_form_popup4 .mailpoet_date{display:block;}#mp_form_popup4 .mailpoet_text,#mp_form_popup4 .mailpoet_textarea{width:200px;}#mp_form_popup4 .mailpoet_checkbox{}#mp_form_popup4 .mailpoet_submit{}#mp_form_popup4 .mailpoet_divider{}#mp_form_popup4 .mailpoet_message{}#mp_form_popup4 .mailpoet_form_loading{width:30px;text-align:center;line-height:normal;}#mp_form_popup4 .mailpoet_form_loading > span{width:5px;height:5px;background-color:#5b5b5b;}#mp_form_popup4 h2.mailpoet-heading{margin:0 0 20px 0;}#mp_form_popup4 h1.mailpoet-heading{margin:0 0 10px;}#mp_form_popup4{border-radius:2px;text-align:center;}#mp_form_popup4{width:380px;max-width:100vw;}#mp_form_popup4 .mailpoet_message{margin:0;padding:0 20px;}#mp_form_popup4 .mailpoet_validate_success{color:#00d084;}#mp_form_popup4 input.parsley-success{color:#00d084;}#mp_form_popup4 select.parsley-success{color:#00d084;}#mp_form_popup4 textarea.parsley-success{color:#00d084;}#mp_form_popup4 .mailpoet_validate_error{color:#cf2e2e;}#mp_form_popup4 input.parsley-error{color:#cf2e2e;}#mp_form_popup4 select.parsley-error{color:#cf2e2e;}#mp_form_popup4 textarea.textarea.parsley-error{color:#cf2e2e;}#mp_form_popup4 .parsley-errors-list{color:#cf2e2e;}#mp_form_popup4 .parsley-required{color:#cf2e2e;}#mp_form_popup4 .parsley-custom-error-message{color:#cf2e2e;}#mp_form_popup4 .mailpoet_paragraph.last{margin-bottom:0;}@media (max-width: 500px){#mp_form_popup4{background-image:none;animation:none;border:none;border-radius:0;bottom:0;left:0;max-height:40%;padding:20px;right:0;top:auto;transform:none;width:100%;min-width:100%;}#mp_form_popup4.nitro-lazy{background-image:none !important;}}@media (min-width: 500px){#mp_form_popup4{padding:30px;}}@media (min-width: 500px){#mp_form_popup4 .last .mailpoet_paragraph:last-child{margin-bottom:0;}}@media (max-width: 500px){#mp_form_popup4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child{margin-bottom:0;}}#mp_form_slide_in4 .mailpoet_form{}#mp_form_slide_in4 form{margin-bottom:0;}#mp_form_slide_in4 p.mailpoet_form_paragraph.last{margin-bottom:10px;}#mp_form_slide_in4 .mailpoet_column_with_background{padding:10px;}#mp_form_slide_in4 .mailpoet_form_column:not(:first-child){margin-left:20px;}#mp_form_slide_in4 .mailpoet_paragraph{line-height:20px;margin-bottom:20px;}#mp_form_slide_in4 .mailpoet_form_paragraph last{margin-bottom:0px;}#mp_form_slide_in4 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form{margin-bottom:0;}#mp_form_fixed_bar5 h1.mailpoet-heading{margin:0 0 10px;}#mp_form_fixed_bar5 p.mailpoet_form_paragraph.last{margin-bottom:0px;}#mp_form_fixed_bar5 .mailpoet_column_with_background{padding:10px;}#mp_form_fixed_bar5 .mailpoet_form_column:not(:first-child){margin-left:20px;}#mp_form_fixed_bar5 .mailpoet_paragraph{line-height:20px;margin-bottom:20px;}#mp_form_fixed_bar5 .mailpoet_segment_label,#mp_form_fixed_bar5 .mailpoet_text_label,#mp_form_fixed_bar5 .mailpoet_textarea_label,#mp_form_fixed_bar5 .mailpoet_select_label,#mp_form_fixed_bar5 .mailpoet_radio_label,#mp_form_fixed_bar5 .mailpoet_checkbox_label,#mp_form_fixed_bar5 .mailpoet_list_label,#mp_form_fixed_bar5 .mailpoet_date_label{display:block;font-weight:normal;}#mp_form_fixed_bar5 .mailpoet_text,#mp_form_fixed_bar5 .mailpoet_textarea,#mp_form_fixed_bar5 .mailpoet_select,#mp_form_fixed_bar5 .mailpoet_date_month,#mp_form_fixed_bar5 .mailpoet_date_day,#mp_form_fixed_bar5 .mailpoet_date_year,#mp_form_fixed_bar5 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.mailpoet_paragraph:last-child{margin-bottom:0;}}input[name="data[form_field_YzgxZWU2Y2VlNDVjX2VtYWls]"]::placeholder{color:#abb8c3;opacity:1;}

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